What do you do during your creative downtime?

Equuleus, 24 x 11.75" / 60.96 x 29.845 cm, Acrylic on Canvas, 2018

Back in a past life (as a copywriter), I’d heard tales of agencies that let their creatives play video games on office time. These agencies had a Playstation on the premises because they encouraged creative downtime.

I understand how it might be tough to rationalise creative downtime for the beancounters and human resource humans. Heck, I remember some of them had trouble enough understanding why the creatives (and some super trooper account execs) needed ‘flexitime’ to pull all-nighters to get ready for a pitch.

Seriously though. Turns out there is a thing to what looks like (but doesn’t actually amount to) ‘slacking off’ in order to, enhance one’s creativity, and even productivity.
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