On Commissioned Work: Is the Customer REALLY always right?

I think this will always be one of my favourite commissions <3

The customer is always right~or well, that’s how the saying goes, although I seem to remember the opposite posted here and there around the internet.

As a ‘baby copywriter’ almost 30 years ago, I was trained to do anything and everything to make the client happy. There was no such thing as going the extra mile because that mile was part of the trip, and customer delight, not satisfaction, was the be-all, end-all of our existence at the agency.

I get that. I really do. If I hadn’t learnt it at the agency, I would’ve learnt it at school before that, anyhow (indeed, one of my teachers owned the agency I got my first job at).

But does this apply to commissioned work from artists?
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